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Nelson EducationHigher EducationMarketing, Third Canadian Edition Student Resources > | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Who Wants to be a Marketer?Who Wants to Be a Marketer? is a fun and exciting way to review terminology and concepts, and helps to identify any gaps in your understanding prior to exams. Developed for the Lamb, Marketing, U.S. 3rd edition, Who Wants to Be a Marketer? has two rounds of fifty original questions for each chapter. Two chapters of Who Wants to Be a Marketer? are included on this Web Site for students: Chapters 1 and 2. To play the game simply choose a chapter below and follow the instructions on the screen to begin testing your marketing knowledge. Instructors can download games for all chapters in the Instructor Resources section of the website. Chapter 1: An Overview of Marketing
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